Why does TU mail or email so frequently?

Trout Unlimited works hard to maximize revenue to support our mission while striving to maintain and grow membership.  Direct mail and online fundraising are our primary tools for raising money from individuals and ensuring a stable membership count.  We follow industry best practices, expert guidance, and years of testing.  To quote a longtime TU member and volunteer leader who spent his career in direct marketing, “Doing direct mail and email solicitations is a science … to send or not to send, how often, whether to do it via print or email, is carefully calculated on statistics, cost and revenue.  It is not willy nilly.”  

We are always working to improve our process and looking for ways to be more efficient including recent tests that, unfortunately, confirmed that mailing fewer renewal notices to members with a history of giving online and longtime members resulted in a decreased response rate and revenue. If you would like to reduce the amount of membership renewal mail and email you receive from us, you can first  set up automatically renewing membership payments online at www.tu.org/sustain. You can also call us at 1-800-834-2419 to request other changes to how and when we communicate with you. 

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Why does TU mail or email so frequently?

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